Short answer
Start with the pipeline you already have. Move-in droughts often come from follow-up that stopped being consistent, so the fastest path back is to review the database, re-engage aging inquiries, clear past-due tasks, and rebuild tour activity with a clear next step for every prospect. In one Grow Your Occupancy case study, an onsite specialist ended a 97-day move-in drought at a Texas active adult community with 73 tours, 9 deposits, and 5 move-ins, plus 4 pending, over 90 days.
In Grow Your Occupancy's experience, communities in a drought often have more interested prospects in their CRM than they realize. Follow-up slipped during a busy stretch, a staffing change, or a focus on new lead volume, and families who were once interested never got a next step.
If the team doesn't have the hours to do this, temporary sales support adds them. An onsite specialist brings daily selling and tours to the community; a remote specialist works the database by phone, text, and email.
Active adult community in Texas · 90-day onsite assignment
5 move-ins and 4 pending move-ins during the assignment. An onsite specialist brought day-to-day sales coverage and consistent follow-up to an active adult community, increasing tour and deposit activity.
ROI is based on entry fee and average rent over a 12-month stay. Pending move-ins are not included in the five completed move-ins.
Read the case study (PDF)Continuing care retirement community in Florida · 90-day onsite assignment
14.8× reported return on the onsite specialist investment. An onsite sales specialist supported a multi-building campus with tours, prospect communication, and follow-up, including clearing 801 past-due tasks.
ROI is based on entry fee and monthly fee over a 12-month period.
Read the case study (PDF)IL, AL, and MC community in Texas · 55-day onsite assignment · Sheree Jordan
Occupancy increased from 42.4% to 48.5%. An onsite specialist combined tours, outreach, and follow-up to support the community’s sales activity and occupancy growth.
ROI is based on $6,000 average rent over 12 months. The current published PDF identifies this community as Texas.
Read the case study (PDF)Not always. Many communities have qualified prospects in their CRM who never received consistent follow-up. Working that database is often the fastest place to start.
Every community is different. In the published case studies, results were reported over 45- to 90-day engagements. On a strategy call, Grow Your Occupancy talks through what's realistic for your community.
In a free 30-minute strategy call, Julie Podewitz reviews your current sales process and maps out what support could look like for your community.
Written by the Grow Your Occupancy team · Last reviewed October 2026