Back to Sales Specialists

    Onsite Sales Specialists

    Put experienced sales leadership inside the community when timing matters

    An Onsite Sales Specialist steps into the daily sales operation during a vacancy, lease-up, launch, transition, or period of concentrated occupancy pressure.

    01

    Immediate coverage

    Maintain sales activity while a position is vacant or a new leader gets established.

    02

    Full-cycle selling

    Work inquiry response, discovery, tours, follow-up, deposits, and move-ins onsite.

    03

    Team lift

    Model strong execution and coach the existing team while completing the work.

    Onsite senior living sales specialist working with a community team

    How the service works

    Focused selling inside the community

    The specialist becomes part of the operating rhythm and concentrates on the activities most likely to create near-term movement.

    Alongside direct selling, the engagement creates clearer KPIs, stronger database habits, and practical learning for the team that remains after the assignment.

    Scope

    The work can include

    • Inquiry response, discovery, and tour execution
    • Database review and lead prioritization
    • Prospect follow-up through deposit and move-in
    • Daily sales planning and KPI tracking
    • Team coaching and new-director mentoring
    • Leadership reporting and transition planning

    Client outcomes and case studies

    Results our clients can measure

    Explore the challenge, the work, and the results. Each example includes the full published case study.

    The Arbors at Stoneham, MA

    40 move-ins in 9 months

    9-month onsite assignment

    Occupancy grew 9 months in a row, a 37% increase, with a 20.6× reported return.

    At a glance

    Move-ins (17 the prior 9 months)
    40
    Tour-to-deposit ratio (from 13%)
    23%
    Tour-to-move-in ratio (from 12%)
    21%
    Reported ROI
    20.6×
    Read the full outcome

    An onsite sales specialist worked alongside the team at this assisted living and memory care community, more than doubling move-ins compared with the prior 9 months, raising conversion rates, and strengthening the community’s sales-focused culture.

    Move-ins (17 the prior 9 months)
    40
    Tour-to-deposit ratio (from 13%)
    23%
    Tour-to-move-in ratio (from 12%)
    21%
    Reported ROI
    20.6×
    Call outs
    2,416
    Emails and texts
    3,134
    Cold leads warmed
    124
    Past-due tasks cleared, then kept at zero
    989

    ROI is based on the average monthly fee over a 12-month stay. Prior figures cover the 9 months before the engagement.

    1 of 4

    Individual client results are not a guarantee of future performance. See each study for the engagement period and calculation basis.

    Testimonials

    What clients say about us

    “It was such a pleasure to work with Sheree while she was here. She made such a nice impression on our team, residents and prospects.”
    Kathleen GilbeyExecutive Director · Vitality Living Windermere
    “(Grow Your Occupancy Onsite Sales Specialist) Jen S. was amazing at Snow Canyon and created urgency. When Jen was with us, we had the most move ins the community has ever had since the opened over a year ago.”
    Vicki SheltonDVP of Sales · Grace Management
    “Utilizing GROW’s onsite sales specialist was pivotal in the continuation of our sales process, ensuring continued speed to lead and enhancing the customer’s experience every step of the way while we recruited talent.”
    Cindy PetchulisRegional VP, Operations

    Next step

    Talk through the pressure point and the result you need

    Share what is happening now. We’ll help identify whether this service—or another kind of support—is the clearest next step.