Grow Your Occupancy
    Answers

    Remote vs. onsite senior living sales specialist: which does my community need?

    Short answer

    Choose a remote sales specialist when the leads exist but follow-up is falling behind: they work your CRM by phone, text, and email to re-engage inquiries, clear past-due tasks, and schedule tours. Choose an onsite sales specialist when you need someone on campus running tours and the daily sales operation, such as during a sales director vacancy, a lease-up or pre-leasing period, or a turnaround.

    Remote sales specialist

    • Works your existing CRM from off site by phone, text, and email
    • Best when inquiries, older leads, and past-due tasks are piling up
    • Gives the onsite team more time for tours, discovery, and closing
    • Hours can be set from a few hours a week to several hours a day

    Onsite sales specialist

    • Works on your campus inside the daily sales operation
    • Handles inquiry response, discovery, tours, follow-up, deposits, and move-ins
    • Best for a vacancy, lease-up, launch, transition, or turnaround
    • Models strong execution and coaches the existing team during the assignment

    How to decide

    Start with where the pipeline is breaking. If tours are happening but follow-up between them is slipping, remote support usually fits. If no one is available to run tours and the day-to-day sales work, an onsite specialist fills that seat. On a free strategy call, Grow Your Occupancy reviews your current sales process and recommends a setup.

    Results from client case studies

    Assisted living and memory care in New Jersey · 3-month family-leave assignment · 15 hours per week

    13 tours. 13 deposits

    Consistent sales coverage during a team member’s family leave. A remote sales specialist maintained outreach, follow-up, and prospect communication so the community could keep its sales activity moving during a planned absence.

    ROI is based on average assisted living and memory care rent over 12 months; care and ancillary fees are excluded. Tours and deposits are reported activity totals, not a conversion-rate claim.

    Read the case study (PDF)

    IL, AL, and MC community in Texas · 55-day onsite assignment · Sheree Jordan

    8 move-ins in 55 days

    Occupancy increased from 42.4% to 48.5%. An onsite specialist combined tours, outreach, and follow-up to support the community’s sales activity and occupancy growth.

    ROI is based on $6,000 average rent over 12 months. The current published PDF identifies this community as Texas.

    Read the case study (PDF)

    Active adult community in Texas · 90-day onsite assignment

    Ending a 97-day move-in drought

    5 move-ins and 4 pending move-ins during the assignment. An onsite specialist brought day-to-day sales coverage and consistent follow-up to an active adult community, increasing tour and deposit activity.

    ROI is based on entry fee and average rent over a 12-month stay. Pending move-ins are not included in the five completed move-ins.

    Read the case study (PDF)

    Common questions

    How long do onsite assignments last?

    In Grow Your Occupancy's published case studies, onsite assignments ran 55 to 90 days.

    How much does each option cost?

    It depends on whether you need remote or onsite support and how many hours your community needs, so each engagement is set up around the community's goals and pipeline.

    Talk it through with Julie

    In a free 30-minute strategy call, Julie Podewitz reviews your current sales process and maps out what support could look like for your community.

    Related

    Written by the Grow Your Occupancy team · Last reviewed October 2026