Senior Living Sales Books
Mastering senior living sales requires practice.
Despite what you may have heard, no one is a “natural-born salesperson.”
Sales is a skill that requires practice, practice, and more practice. That’s why we wrote this workbook, as a tool to guide you through your path toward mastery.
No matter what level you are at in your senior living sales career, the information and exercises in this workbook will help you achieve the level of mastery you desire.
Senior living occupancy is at record low levels. Investors are losing millions of dollars in top-line revenue.
Owner/operators are caught in a vicious cycle of whack-a-mole. We know sales is the answer but identifying the WHY continues to be the main obstacle in achieving higher occupancy. We continue doing the same thing over and over and expecting different results.
Leading industry sales expert Julie Podewitz says the answer lies in regional sales leadership. There is an industry-wide lack of training, systems and processes for this pivotal role of revenue generation. This book is a roadmap of systems and processes that are simple to follow and proven to work. Solving the occupancy puzzle is defined in easy to follow, step by step fundamentals.
The author has worked with hundreds of senior living sales leaders and has a proven track record in helping companies grow their bottom line. Her systems and processes are proven to work when fully implemented.
Make no mistake, while the occupancy gap solution may be simple, it is not easy. It requires commitment and an investment in strengthening regional sales leadership. It starts here.
About the Author
Julie Podewitz
Julie is a senior living sales and marketing expert with many years of experience and a proven track record. Julie has spent time on both the provider and consultant side, always with a focus on sales and marketing. She has presented at multiple national and state industry conferences and many expert panels.
Before founding Grow Your Occupancy, she spent time in the VP of Sales, CMO, and CSO roles on the operator side. During her career, her track record of increased sales and occupancy has resulted in more than $100 million in increased revenue. All along, she kept her foot on the ground, never losing the “here and now” experience of the customer – the prospects, families, community, executive management, and ownership entities she serves.
She and her team have walked the walk, grown with the business, know what works, what to do, and how to do it. Many in the industry consider her the “go-to” resource for senior living sales and marketing.
Her company, Grow Your Occupancy, is in the top 1% of consultant start ups.
