Sales Coaching
Training provides the framework, sales coaching helps everything “stick.”
People retain 10-30% of what is taught in training. Senior living sales coaching is critical for implementation, growth and advancement of skills. Coaching is done in a number of formats, but it is the most effective when done one-on-one or a small group.
Accountability Coaching
Accountability coaching is short or long term coaching that supports the implementation of the sales systems, tools, process. Accountability to sales and outreach activity helps with quarterly plans, event details, follow-up and follow-through. It provides insights, suggestions and practical ways to maximize time management so calls, tours, and outreach are completed.

Sales Skills Coaching
Building a winning, Top 10% Sales Force requires practice, the same as building a winning sports franchise. The professional who practices most (with an experienced coach) closes sales at the highest conversion levels. Telling someone what to do won’t help unless they know how to do it, and how to do it successfully requires practice, strategy, input. A great sales skills coaching session provides this and more.
Sales Coaching Testimonials
“Sales coaching has contributed to our overall move-in and occupancy growth. All metrics and conversions are tracked and we see a direct correlation between teams who lean into coaching and increased metrics across the board. If you can make one investment in your occupancy growth, choose sales coac...
Chris Guay, CEO
“Great education, great information, friendly and easy to talk to for each session.”
Lindsey Viet, Regional Sales Manager
“Working with Lori has been one of the most valuable experiences in my growth. She didn’t just teach me the skills I needed, she helped me see what I was capable of. She believed in me, pushed me to GROW, and showed me a version of myself I didn’t even know I could be. I’m really thankful for her sup...
Maricel G.
“Grow Your Occupancy has proven to be an invaluable partner for Prosper Life Care to help coach and train our sales and marketing team. We had recently taken over a new community with a very capable sales director who was new to the role and lacked the coaching and guidance needed to feel confident i...
Russ Papia, President
“In just 5 hrs of coaching with Julie, I’m already 100% better. Looking forward to the next 100%!”
Betsy Phillips, Sales Director
“We’ve engaged Grow leadership and sales coaching services earlier this year and although we did not budget for it, we are definitely seeing an ROI from the investment and will be including it in 2024 budgets as we see the value of continued engagement.”
Sara Robertson, CEO
“My confidence and results grew during my coaching sessions with Julie. I went from 4 move ins monthly to 5 and then 7. I am more comfortable giving advice, creating the journey for the customer. It doesn’t feel salesy yet I’m achieving greater results. Do yourself a favor – invest in sales coaching...
Jessi Barton, Sales Director
“I have worked with Julie Podewitz for over 5 years. Most recently, Julie has been providing coaching calls to my marketing team for a large independent living senior property. Our coaching calls with Julie have provided that extra push that resulted in record occupancy. We couldn’t be more happy to...
C. Ryan, Regional Director
“During the 6 ½ years Julie worked with me (as Director of Operations and Vice President of Marketing) and our marketing teams, she is the one individual with the greatest impact on our collective success, growing to 95% company-wide census. As a coach and presenter, Julie has a direct but supportiv...
Gretchen Vakiener, Regional Vice President
“The training I received from Julie had great impact on my professional growth. Through her coaching, I have been able to develop my skills of active listening, drilling down and closing!”
Elizabeth Bartleman, Regional Director Of Sales
“Julie’s coaching resulted in my career advancement. Not only did I personally grow occupancy to 100% with a waitlist, but then was able to help others advance their occupancy as well. Julie has the ability to help people tap into their strengths. She is intuitive and gets to know the people she wor...
Shelli Webster, Senior Living Sales Expert
Put Grow Your Occupancy Sales Coaching to Work for You
Invest in your people. Help them develop the sales skills necessary to differentiate in a highly competitive landscape. Increase retention, improve sales team performance. Month to month engagements available.