At the mid-year point of 2024, senior living occupancy continues to recover from pandemic lows. The industry average is still stuck in the mid 80% range though. 

Getting out of this unprofitable / barely profitable range is becoming increasingly urgent.

Senior living operators seeking improved sales results in their communities are typically faced with the prospect of hiring additional sales team members to achieve their goals. However, the expense of recruiting, hiring, training, and employing an additional full-time employee is costly. In the case of smaller senior living communities, that expense is often prohibitive, leaving the option out of reach.  

So, what are the alternatives? 

In this white paper, we will explore the short-term sales specialist alternative to improving sales results and growing occupancy in senior living communities.