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Short-Term Senior Living Sales Specialists Get Results

At the mid-year point of 2024, senior living occupancy continues to recover from pandemic lows. The industry average is still stuck in the mid 80% range though. 

Getting out of this unprofitable / barely profitable range is becoming increasingly urgent.

Senior living operators seeking improved sales results in their communities are typically faced with the prospect of hiring additional sales team members to achieve their goals. However, the expense of recruiting, hiring, training, and employing an additional full-time employee is costly. In the case of smaller senior living communities, that expense is often prohibitive, leaving the option out of reach.  

So, what are the alternatives? 

In this white paper, we will explore the short-term sales specialist alternative to improving sales results and growing occupancy in senior living communities.

Download the FREE White Paper

Client Success Stories

Key Insights

Senior living community sales teams face several challenges and problems including an evolving sale profile, demands on salespeople’s time, staffing issues, and changes in the shopping habits of consumers.  

Grow Your Occupancy offers a number of solutions to meet these problems, including Virtual Sales Specialists, On-Site Sales Specialists, SWOT analysis, RDSMs for Hire, and sales training and coaching. 

Client Praise

“GROW’s Virtual Sales Specialist has been extremely helpful when we have a vacant sales position. Melinda collaboratively worked with each community team to understand where she can help and made positive impact quickly. I would happily use GROW’s VSS again!”
Eric VarinSr. Vice President of Sales, The Aspenwood Company
“Lori (Grow Your Occupancy Virtual Sales Specialist) is so incredible to work with, honestly. Her communication is on point. She is very organized, and I have learned so much from her on how to manage a database. Her confidence and comfort with calling folks is something I aspire to match along with training my team to be at her level. Just the way she positions her wording, to come across as an advisor and not come off salesey. It is amazing. I am forever grateful for Grow and having Lori on our team.”
Sondra JonesRegional Director of Sales & Marketing, The Arbors & The Ivy Assisted Living Communities
“The Grow Virtual Sales Specialists have had a very positive impact on our communities. They are incredibly responsive, professional and productive; making calls to both new and existing leads, schedule tours and aiding with move-ins. It’s such a relief to know that every lead is being taken care of, from those at the top of the funnel to those who may be stuck along the way. At Transforming Age, we’re making great use of the VSS teams in multiple communities. They help fill vacant Sales Director positions and provide support to our existing sales teams. Using Grow Virtual Sales Specialists has proven to be a wise investment, as they significantly boost sales productivity and deliver excellent results, giving us a strong ROI. It’s been a pleasure working with Julie, Dresden and their team!”
Paul BarlowVice President of Sales and Marketing
“Vitality Living has been using GROW Your Occupancy to help us deeply evaluate the quality of our sales efforts. We now have the most comprehensive picture of our community sales experiences possible, thanks to their input. Totally love it!”
Christy CunninghamVice President of Sales & Marketing, Vitality Living
“We have had great success with the virtual sales specialists at Grow Your Occupancy. The impact to the communities has been amazing. All the leads in our databases are now getting the attention they deserve, tours are being scheduled and we are seeing a good ROI from using Grow Your Occupancy as a part of our sales strategy. I highly recommend Grow Your Occupancy!”
Beth HuckSr. VP Sales and Marketing
“I am THRILLED to report we have 6 move-ins slated for this month. Of the 6, three are leads I assisted with the process. Only one move-out scheduled, so a NET GAIN OF 5!!! Projected EOM occupancy is 91.95%!!!! So far this month I’ve made 400 calls and scheduled 6 tours that have happened and I scheduled three tours for the coming week. All leads have been touched within 52-days and the database is back to being “clean”. I am trying not to let touches span longer than 30-45 days for cooler leads, unless otherwise requested.”
A Grow Your Occupancy Virtual Sales Specialist
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