October 5-7, 2026
JW Marriott Resort & Spa
Las Vegas, NV
Julie Podewitz, CEO & Founder of Grow Your Occupancy, joins Jessi Weldon, Executive VP of Sales & Marketing at Primrose Retirement Communities, for an informative session: Beyond the Hospital: Diversifying Referral Sources for Sustainable Growth.
For many senior living communities, referral development efforts have been focused on hospitals and medical providers. But sustainable growth requires a broader, more intentional referral strategy. Referrals are not just a supplemental lead source; they are one of the strongest drivers of occupancy and long-term pipeline health. When referral development becomes intentional, measurable, and consistently coached, it becomes one of the most reliable paths to consistent occupancy growth. In this session, we’ll look at how to identify and prioritize high-impact referral sources beyond hospitals, including partners who influence older adults earlier in the decision-making journey.
Let’s meet up to talk about how we can help you grow your occupancy! Schedule a time with Julie by clicking the green button below.
Learn more about the conference and register here!
November 9-10, 2026
Hilton Columbus at Easton
Columbus, OH
Join Julie Podewitz, CEO & Founder of Grow Your Occupancy, for two informative sessions:
These sessions will expand your sales and marketing skills and help you to align sales and operations to elevate your community above the others.
Let’s meet up to talk about how we can help you grow your occupancy! Schedule a time with Julie by clicking the green button below.
Learn more about the conference and register here!
