Senior Living Sales Solutions

Grow Your Occupancy is a specialized sales and marketing solutions firm serving senior living, home care, and multifamily housing operators. The company partners with owners, operators, and investors to drive occupancy growth, accelerate revenue, and strengthen NOI performance through disciplined sales execution, data-informed strategy, and hands-on expertise. 

With a comprehensive suite of services, proprietary tools, and a leadership team grounded in real-world seniors housing experience, Grow Your Occupancy partners with organizations of all sizes—from individual communities to multi-state portfolios—to build repeatable, measurable, and occupancy-driven sales systems that work.  

At its core, Grow Your Occupancy embraces the notion that consistent occupancy growth is a strategic discipline—not a by-product of chance. The company’s work spans sales process design, frontline sales support, coaching & training, strategic leadership, data-informed planning, and marketing integration, helping organizations transform how they attract, engage, convert, and retain prospective residents and their families.   

Founded and led by Julie Podewitz, a respected senior living sales expert with decades of combined provider-side and consulting experience, Grow Your Occupancy brings a practical, tested, and performance-oriented approach to solving what many in the industry call “the occupancy puzzle.” 

Julie and her leadership team have worked first-hand in every facet of senior living sales—from community sales director to VP of Sales and CMO roles—and have consulted with hundreds of organizations. Their philosophy centers on blending sales fundamentals with modern digital and customer-centric practices to produce outcomes that matter: higher tours, improved conversions, stronger team performance, and ultimately more families served with purpose and dignity.   

Grow Your Occupancy’s service offerings are designed to meet providers wherever they are in their occupancy journey: 

• Remote and Onsite Sales Specialists — Skilled senior living sales professionals who act as extensions of a community’s team, ensuring no lead goes unattended and that outreach consistently drives tours and move-ins. 

• Sales Playbooks & Training Programs — Customized playbooks and training that codify a community’s sales process, expectations, messaging, and accountability structure—enabling repeatable outcomes across teams and markets.   

• Coaching & Leadership Development — One-on-one and team coaching that sharpen sales skills, strengthens leadership, and accelerates performance through structured reinforcement and real-time feedback.   

• Fractional & Operational Leadership — Flexible executive support through fractional Regional Directors of Sales & Marketing (RDSM) and Regional Directors of Operations (RDO), enabling organizations to scale without overextending full-time overhead.   

• SWOT Assessments & Mystery Shopping — Objective evaluations that identify opportunity gaps in sales execution, customer experience, marketing alignment, and talent performance to drive targeted improvements. 

• Strategic Marketing Services — Integrated marketing planning, digital presence optimization, SEO, social engagement, content creation, and analytics that support brand visibility and demand generation across the senior living funnel.   

Grow Your Occupancy also extends its impact through thought leadership and industry education, including a widely followed podcast that dives into senior living sales psychology, sales process optimization, and leadership development, featuring voices from industry practitioners and experts alike.   

What distinguishes Grow Your Occupancy is not just its breadth of services, but its commitment to client-centered excellence, integrity, innovation, and measurable results. Organizations partnering with Grow consistently report improvements in their sales conversion metrics, team confidence, and overall occupancy performance.   

Whether revitalizing a lagging sales team, onboarding new leaders, deploying trained sales specialists, or aligning marketing strategy with business goals, Grow Your Occupancy brings practical tools, coaching discipline, and hands-on support that produce tangible outcomes.   

In a senior living landscape marked by demographic shifts, digital disruption, tightening margins, and evolving consumer expectations, Grow Your Occupancy stands alongside providers as a trusted partner in building sustainable sales cultures—ultimately helping communities better serve older adults and their families while achieving the occupancy and financial outcomes that fuel long-term success.