
How to Shift from Reactive to Proactive Sales Activity at the End of a Month
Sales professionals in senior living and multifamily communities often feel the mounting pressure of month-end occupancy goals. The last two weeks of the month become

Winning Strategies to Sell Senior Living When Rates Increase
Sooner or later, every senior living community is going to have a rate increase. While a rate increase may fill senior living salespeople with dread,

The Three “D”s of Sales Success: Decision, Determination, and Discipline
In the fast-paced world of senior living sales, it’s easy to get distracted and pulled away from sales activity. Getting swept up in what’s happening

The Top MUST DOs and MUST AVOIDs for a Great Senior Living Tour Experience
Each month, Grow Your Occupancy’s sales specialists call and visit dozens of senior living communities to perform mystery shops and skills assessments. They see and

The Importance of Gathering Senior Living Reviews Throughout the Resident Journey
Most senior living operators ask for reviews from their residents. What so many fail to do is to ask for reviews from prospects and their

How Your Senior Living Community Can Say NO to Paid Lead Aggregators
To keep new lead flow occupancy and NOI high, many senior living operators turn to lead aggregators like A Place for Mom or Caring.com. While