
Don’t Let Your Senior Living Sales Slump This Summer!
Summer is almost here, and you want your senior living community’s occupancy rate to continue to sizzle! Summer is typically the season when we see

10 Things Senior Living Communities Need in Their Digital Marketing Toolkit to Remain Competitive
Modern digital marketing encompasses every aspect of your senior living community’s virtual presence. While it was enough in the past to have a website and

How Long Should Senior Living Sales Coaching Engagements Last?
Senior living sales training is an effective tool for teaching concepts and reinforcing learning. This is the first step. Senior living sales coaching is necessary

Stop Chasing — Start Managing: The Power of a Focused Sales Pipeline
by Jeff Gronemeyer Guest Contributor Contrary to popular opinion, you might not need more leads in your sales pipeline to close the senior living occupancy

Feeling Pushy? Focus Instead on These “Polite Persistence” Sales Skills
Almost everyone has experienced a pushy salesperson who used high pressure tactics like guilt, scarcity, and fear to attempt to make the sale. No matter

How to Shift from Reactive to Proactive Sales Activity at the End of a Month
Sales professionals in senior living and multifamily communities often feel the mounting pressure of month-end occupancy goals. The last two weeks of the month become