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Blog

Don’t Let Your Senior Living Sales Slump This Summer!

May 7, 2025 No Comments

Summer is almost here, and you want your senior living community’s occupancy rate to continue to sizzle!   Summer is typically the season when we see

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10 Things Senior Living Communities Need in Their Digital Marketing Toolkit to Remain Competitive

May 7, 2025 No Comments

Modern digital marketing encompasses every aspect of your senior living community’s virtual presence. While it was enough in the past to have a website and

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How Long Should Senior Living Sales Coaching Engagements Last?

April 7, 2025 No Comments

Senior living sales training is an effective tool for teaching concepts and reinforcing learning. This is the first step. Senior living sales coaching is necessary

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Stop Chasing — Start Managing: The Power of a Focused Sales Pipeline

March 18, 2025 No Comments

by Jeff Gronemeyer Guest Contributor Contrary to popular opinion, you might not need more leads in your sales pipeline to close the senior living occupancy

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Feeling Pushy? Focus Instead on These “Polite Persistence” Sales Skills

March 3, 2025 No Comments

Almost everyone has experienced a pushy salesperson who used high pressure tactics like guilt, scarcity, and fear to attempt to make the sale. No matter

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reactive to proactive

How to Shift from Reactive to Proactive Sales Activity at the End of a Month

February 3, 2025 No Comments

Sales professionals in senior living and multifamily communities often feel the mounting pressure of month-end occupancy goals. The last two weeks of the month become

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