Senior living occupancy is at record low levels. Investors are losing millions of dollars in top-line revenue.

Owner/operators are caught in a vicious cycle of whack-a-mole. We know sales is the answer. Identifying WHY the problem is occurring is the solution. We can’t continue doing the same thing over and over and expecting different results.

Leading industry sales expert Julie Podewitz says the answer lies in leadership. There is an industry-wide lack of training, systems and processes for this pivotal role of revenue generation. This book is a roadmap of systems and processes that are simple to follow and proven to work. Solving the occupancy puzzle is defined in easy to follow, step-by-step fundamentals.

The author has worked with hundreds of senior living sales leaders and has a proven track record in helping companies grow their bottom line. Her systems and processes are proven to work when fully implemented.

Make no mistake, while the occupancy gap solution may be simple, it is not easy. It requires commitment and an investment in strengthening regional sales leadership. It starts here.