Sales Coaching
Training provides the framework, sales coaching helps everything “stick.”
People retain 10-30% of what is taught in training. Senior living sales coaching is critical for implementation, growth and advancement of skills. Coaching is done in a number of formats, but it is the most effective when done one-on-one or a small group.
Accountability Coaching
Accountability coaching is short or long term coaching that supports the implementation of the sales systems, tools, process. Accountability to sales and outreach activity helps with quarterly plans, event details, follow-up and follow-through. It provides insights, suggestions and practical ways to maximize time management so calls, tours, and outreach are completed.

Sales Skills Coaching
Building a winning, Top 10% Sales Force requires practice, the same as building a winning sports franchise. The professional who practices most (with an experienced coach) closes sales at the highest conversion levels. Telling someone what to do won’t help unless they know how to do it, and how to do it successfully requires practice, strategy, input. A great sales skills coaching session provides this and more.
Sales Coaching Testimonials
“Dana Hills (Grow Your Occupancy Sales Specialist) is superb at what she does. Her approach to training, coupled with her real-life experiences makes her a formidable training partner and coach.”
David Brodowsky, Marketing Director
“Julie and Lori V. have been instrumental in helping our team get focused and organized, they have assisted in the database and with leads incoming. They have shown the operational team the importance of being sales and occupancy focused which was crucial in getting the team to have the same shared ...
Sara Robertson, CEO
“When I started my career in senior living, Dana was responsible for ensuring that this new hire (me), who had no industry experience, be ready to jump in and sell on Day 1. Dana immediately understood what my experience brought to the table and pivoted her training immediately. We dove into details,...
David Brodowsky, Marketing Director
“Sales coaching has contributed to our overall move-in and occupancy growth. All metrics and conversions are tracked and we see a direct correlation between teams who lean into coaching and increased metrics across the board. If you can make one investment in your occupancy growth, choose sales coac...
Chris Guay, CEO
“Great education, great information, friendly and easy to talk to for each session.”
Lindsey Viet, Regional Sales Manager
“Working with Lori has been one of the most valuable experiences in my growth. She didn’t just teach me the skills I needed, she helped me see what I was capable of. She believed in me, pushed me to GROW, and showed me a version of myself I didn’t even know I could be. I’m really thankful for her sup...
Maricel G.
“Grow Your Occupancy has proven to be an invaluable partner for Prosper Life Care to help coach and train our sales and marketing team. We had recently taken over a new community with a very capable sales director who was new to the role and lacked the coaching and guidance needed to feel confident i...
Russ Papia, President
“In just 5 hrs of coaching with Julie, I’m already 100% better. Looking forward to the next 100%!”
Betsy Phillips, Sales Director
“Julie is a wealth of knowledge for our industry. My two takeaways (from her training) are the importance of the discovery process and offering more options as next steps. Not everyone is ready to deposit now. I’m learning more everyday the importance of personalized follow up.”
Joseph Rosasco, Sales Counselor
“We’ve engaged Grow leadership and sales coaching services earlier this year and although we did not budget for it, we are definitely seeing an ROI from the investment and will be including it in 2024 budgets as we see the value of continued engagement.”
Sara Robertson, CEO
“My confidence and results grew during my coaching sessions with Julie. I went from 4 move ins monthly to 5 and then 7. I am more comfortable giving advice, creating the journey for the customer. It doesn’t feel salesy yet I’m achieving greater results. Do yourself a favor – invest in sales coaching...
Jessi Barton, Sales Director
“My new ED shadowed on a tour, and part of her feedback was praise around listening, but also connecting in a way that the family knew I was listening…. all I could think was, “that’s training from Julie!”
John Michael Foley, Sales Director
“We engaged the Grow team to support our CRM transition. This was a huge project for us with many moving parts and decisions to make. Julie and her team supported us every step of the way in making the integration simple and successful. We implemented the recommended activity and conversion benchmar...
Jill Berry, Vice President of Sales and Marketing
“I did love the training and took lots of tools from it. I borrowed her phrasing about matching your heartbeat to a community. I used it on my Friday tour, a very very very tough tour (we won over Stonebrook Village and Harbor Chase)! He emailed back over the weekend and deposited on Monday and repea...
Sondra Jones, Regional Director of Sales & Marketing
“Julie first trained with our teams almost 15 years ago. We immediately saw occupancy and revenue growth and have continued putting her sales practices into place through the years. Implementing proven sales systems is a critical component to support our portfolio growth and change.
We recently brou...
Patrick Dooley, President & Chief Development Officer
“One Lincoln Park started using (Grow Your Occupancy) coaching services in 2010 when our “magic number” was 50. It is now 6! Julie has been instrumental in helping keep our sales team focused and motivated. Every coaching call makes us feel good about what we have accomplished and leaves us with gre...
Ana Johnson, Executive Director, Independent Living
“I have worked with Julie Podewitz for over 5 years. Most recently, Julie has been providing coaching calls to my marketing team for a large independent living senior property. Our coaching calls with Julie have provided that extra push that resulted in record occupancy. We couldn’t be more happy to...
C. Ryan, Regional Director
“During the 6 ½ years Julie worked with me (as Director of Operations and Vice President of Marketing) and our marketing teams, she is the one individual with the greatest impact on our collective success, growing to 95% company-wide census. As a coach and presenter, Julie has a direct but supportiv...
Gretchen Vakiener, Regional Vice President
“The training I received from Julie had great impact on my professional growth. Through her coaching, I have been able to develop my skills of active listening, drilling down and closing!”
Elizabeth Bartleman, Regional Director Of Sales
“Julie’s coaching resulted in my career advancement. Not only did I personally grow occupancy to 100% with a waitlist, but then was able to help others advance their occupancy as well. Julie has the ability to help people tap into their strengths. She is intuitive and gets to know the people she wor...
Shelli Webster, Senior Living Sales Expert
“Julie Podewitz is the ultimate Sales and Marketing Professional. In the 18 years that I have been in sales, I have never worked with someone with such an innate ability to train others while giving them such a sense of pride in the career that they have chosen. Anyone who has the pleasure to learn ...
K. Walker, Senior Living Sales Specialist
“Julie has a passion for helping others succeed. She helped me to think in ways I never did before and changed my techniques while staying true to my own style.”
Lindsay Steele, Director Of Admissions And Marketing
“Julie has an amazing gift that enables her to work with all types of marketing and sales personalities to help them discover their strengths and unique methods to improve their sales results. Julie has had a 100 percent success rate with helping to move multiple sales and marketing directors forwar...
- Tom Baker, SVP
“Julie’s training was an excellent restart & refresh for our marketing team. The straightforward & thought-provoking topics helped all of us think outside of the box with our communication and sales tactics.”
Hannah Hoover, Vice President of Marketing
Put Grow Your Occupancy Sales Coaching to Work for You
Invest in your people. Help them develop the sales skills necessary to differentiate in a highly competitive landscape. Increase retention, improve sales team performance. Month to month engagements available.