Sales Training
Every great sales program starts with training. Training is fundamental to your company’s sales success. It provides the foundation on which the sales strategy is built. It outlines the whats – including benchmarks, expectations, and sales tools, and the hows – most importantly how to build a referrer pipeline and successfully bring prospects through the pipeline to move-in.
Our senior living sales training is motivational and comprehensive. Training is provided live and virtually.
Training programs include:
● Sales 101
● Advanced Sales Training – Building Your Top 10% Sales Force
● External Business Development (Outreach) Training
● Intensive Workshops for Advanced Closing Skills
● Events Training
● First Impressions Training
● Back-Up Team Training
● Sales Leadership Training for Sales Specialists, Regional Directors, and Executive Directors
● Sales Training for Executive Directors
● Video Training Library
● Train the Trainer Workshops

“All of the information provided was relevant and helpful – I especially appreciated the objection portion – having those phrases and that verbiage in my back pocket now has given me more confidence in following up with prospects, and making those hard conversations go a bit more smoothly.”
Brittany Huenecke, Sales Director
“The training was very informative.”
Margaret Miller, Sales Director
“I absolutely love the quotes and terminology that were used throughout this session. “Disarm the objection wall”. This was powerful. In previous sales conferences and trainings, I have been trained the break down that wall. “When you disarm, they get engagement.””
Quinnton Keeney, Sales Director
“One word….PAUSE. Thank you so much for all that you shared!”
Christy Mudd
Comments from CALA 2025 Spring Conference attendees who attended Dresden Leebron-Cincurak’s session:
“Very funny, informative and the speaker was amazing!”
“Amazing presentation!”
“Good ideas to encourage turning leads to move ins.”
“Great presentation. Reality of turning off the aggregator referrals.”
“Love...
CALA Spring 2025 Conference attendees
“We had Julie speak at our all-day training for the sales team. The training delivered tremendous value, and our team left with actionable items they can start using immediately. I highly recommend Julie and the Grow Your Occupancy team for all your training needs!”
Beth Huck, Beth Huck, Sr. VP of Sales and Marketing
“Dresden is an engaging and knowledgeable sales trainer.”
Terry Kovach, Director of Sales & Marketing
“We hired Grow Your Occupancy to do a sales leadership training workshop for our Executive Directors. Julie provided great role-playing exercises that drove engagement and raised the team’s overall sales acumen. After the training we had some Executive Directors commit to spending at least 3 hours a w...
Gift Mutemba-Mutasa, VP of Sales & Marketing
“Juniper was so fortunate to have Julie Podewitz of Grow Your Occupancy join us for one of our monthly trainings. Her enthusiasm is contagious. Her content was spot on and compelling. We were particularly impressed by the focus on those mid-funnel, perhaps beyond ‘not ready yet’, but certainly stuck...
Cindy Longfellow, Vice President of Business Development, Sales, and Marketing
“Julie inspired our group of owners, operators, and marketing/salespersons to use her brilliant tips to make the best use of leads and convert them to sales! Packed with wonderful, useful, and practical information that is easy to understand and implement.”
Tara Eckhoff, Executive Director
“Julie’s presentation resonated with our team members. She provided real-world examples and tools to differentiate themselves from the competition, accelerate the sales cycle and connect with prospective residents.”