If you work in senior living sales, chances are you’ve been ghosted by a prospect—or several. It’s frustrating, discouraging, and unfortunately, increasingly common. From digital inquiries that vanish into thin air to no-shows after what seemed like a promising tour, “ghosting” can feel like a mystery that’s impossible to solve. But there are proven strategies to reduce […]
Senior living sales training is an effective tool for teaching concepts and reinforcing learning. This is the first step. Senior living sales coaching is necessary to guide learners toward mastery; for the training to stick long term and grow retention of top performers. Sales coaching is not a one and done exercise. How long should […]
by Jeff Gronemeyer Guest Contributor Contrary to popular opinion, you might not need more leads in your sales pipeline to close the senior living occupancy gap. “We need more leads” is the most often place people go when sales are slow. While new leads are needed and appreciated, more and more and more leads won’t […]
Almost everyone has experienced a pushy salesperson who used high pressure tactics like guilt, scarcity, and fear to attempt to make the sale. No matter the result, the encounter might have left you with a bad taste in your mouth about salespeople in general. It’s not surprising then, as a sales coach, one of the […]
