How to Tackle the Lost Lead Challenge in Senior Living Sales
In the competitive landscape of senior living sales, the challenge of lost leads stands as a significant hurdle toward achieving target occupancy rates. The time and money spent to attract and nurture a lead is simply too high to let leads slip away. When you add up all the expenses involved, from advertising, marketing automation, […]
7 Mistakes to Avoid for Higher Senior Living Regional Director Retention and Better Outcomes
Most senior living regional directors of sales and marketing (RDSMs) are promoted because of their success as community sales directors. It makes sense to promote high performing, dedicated, driven professionals, yet the rate of turnover and failure in this role remains high. Senior living sales requires a high level of skill, the ability to manage […]