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6 Ways to Improve Collaboration Efforts in Your Company

By guest contributor Emma Grace Brown Senior living owners and operators today should be well-versed in the concept of collaboration. Some researchers say that working with people of varying backgrounds and different areas of expertise will generate stronger ideas. When put into action, your employees should feel the effects of collaboration and be comfortable with …

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The Handwritten Note – And 6 Reasons Why You Should Make Them a Sales Habit

Senior living is a high-touch, emotional business. In our ever-growing digital world, technology is taking on a greater role in sales almost before our eyes, but there is still tremendous value in a truly personal touch. During a recent sales workshop a top sales director was asked to share her tips and tricks. Her response, …

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3 Reasons to Empower Executive Directors to Be Senior Living Community Sales Leaders

Senior living providers who expect and empower their community executive directors to be sales leaders know this is essential for optimum performance. The sales leadership structure of most senior living organizations looks like this: CEO → VP of Sales → Regional Directors of Sales → Community Sales Director The result is often a community sales …

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The 3 Pain Points Felt by C-Level Executives in the Senior Living Industry Today

Before the COVID-19 pandemic, if you asked any C-Level executive in the senior living industry, “What has been your biggest pain point during the last 15 years?” the answer almost certainly was: low occupancy. They needed more sales, more move-ins, more revenue, and increased NOI. While this is still a major concern, two others have …

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