Before the COVID-19 pandemic, if you asked any C-Level executive in the senior living industry, “What has been your biggest pain point during the last 15 years?” the answer almost certainly was: low occupancy. They needed more sales, more move-ins, more revenue, and increased NOI. While this is still a major concern, two others have […]
Sales leadership in senior living is much more than giving out “rah-rahs” to sales directors for their successes and calling them out with “gotchas” for their mistakes. Sales leadership is about ensuring the company’s sales culture and processes are in place to have a meaningful impact on the overall success of the organization. It’s also […]
Learning from our own missteps is a sign of maturity. Learning from the missteps of others and applying those lessons when working with those you manage is a key trait of a successful manager. In the senior living industry, there are some sales management missteps that are all too common. Here are the top 4, […]
