Sooner or later, every senior living community is going to have a rate increase. While a rate increase may fill senior living salespeople with dread, there’s no reason to let it deter you from achieving your sales goals. Here are our winning strategies to sustain your sales levels in the face of higher prices: Promote […]
In the fast-paced world of senior living sales, it’s easy to get distracted and pulled away from sales activity. Getting swept up in what’s happening in the community, mastering new technology, and trying new tactics that promise the next big breakthrough are just a few of the common distractions from selling we hear. However, […]
Each month, Grow Your Occupancy’s sales specialists call and visit dozens of senior living communities to perform mystery shops and skills assessments. They see and experience what is working well and what is not. In other words, what are the big wins and misses in the senior living customer visit experience. For this month’s blog, we […]
Most senior living operators ask for reviews from their residents. What so many fail to do is to ask for reviews from prospects and their families at various stages during their journey. The sales and marketing benefits of asking for reviews starting at the inquiry stages all the way through to the resident stage are […]
For senior living communities, maintaining a steady flow of high-quality leads is crucial for ensuring stable occupancy rates and achieving long-term success. However, many communities face challenges in attracting quality leads in the first place. Without a solid strategy to attract quality leads, maintaining a flow of leads that convert into residents is a challenge. […]
In the competitive landscape of senior living sales, the challenge of lost leads stands as a significant hurdle toward achieving target occupancy rates. The time and money spent to attract and nurture a lead is simply too high to let leads slip away. When you add up all the expenses involved, from advertising, marketing automation, […]
It’s easy to be complacent about attracting new senior living leads when your CRM database is full, but that’s the time to work hardest to keep your sales funnel full. We all want more leads, but for most, this means more leads who will move NOW. Keep in mind, there are multiple ways to grow […]
January is a time of “new.” New year’s resolutions, new commitments, new goals. While looking at how to enhance our life is a positive, what tends to happen is an overcommitment; a complete overhaul of behaviors or setting the goal out of reach. It leads to frustration and failure. In fact, over 90% of “new year’s resolutions” are forgotten […]
As the holiday season twinkles on the horizon, it’s the perfect time to add some extra sparkle to your senior living community’s sales and marketing outreach efforts. Here are seven of our favorite ways to help you not only light up your occupancy rates but also bring joy and warmth to your community. Let’s unwrap […]
It’s that time of year again. Around mid-October, fear and despair come creeping in, sending shivers down the spine! It’s budget meetings season! A time when we must address the rising cost of doing business and – GASP! – rent increases! We’ve all been there. We don’t need to live in fear of raising our […]
How many times have you looked in your CRM and noticed the cold lead numbers growing? Statistically, most senior living sales databases are heavily weighted in COLD leads. If a customer doesn’t move quickly through the funnel, or if they aren’t reached on the first or second call attempt, they often go COLD. Companies vary […]
Converting 10 senior living prospects to move-ins in a month sure sounds like an impossible task! It’s right up there with monthly goals like walking 100 miles, reading 4 books, doing 20 random acts of kindness to strangers, or losing 10 pounds. With the right mindset and strategy, they’re all achievable goals for most people. […]
In the increasingly competitive senior living industry, guiding leads to, and through, the sales cycle is essential for occupancy growth success. This article explores the three crucial phases prospects take in senior living sales cycle: By optimizing each phase of the sales cycle, senior living providers can improve the prospect experience, increase conversions, and ultimately […]
