
Stop Chasing — Start Managing: The Power of a Focused Sales Pipeline
by Jeff Gronemeyer Guest Contributor Contrary to popular opinion, you might not need more leads in your sales pipeline to close the senior living occupancy

Feeling Pushy? Focus Instead on These “Polite Persistence” Sales Skills
Almost everyone has experienced a pushy salesperson who used high pressure tactics like guilt, scarcity, and fear to attempt to make the sale. No matter

How to Shift from Reactive to Proactive Sales Activity at the End of a Month
Sales professionals in senior living and multifamily communities often feel the mounting pressure of month-end occupancy goals. The last two weeks of the month become

Winning Strategies to Sell Senior Living When Rates Increase
Sooner or later, every senior living community is going to have a rate increase. While a rate increase may fill senior living salespeople with dread,

The Three “D”s of Sales Success: Decision, Determination, and Discipline
In the fast-paced world of senior living sales, it’s easy to get distracted and pulled away from sales activity. Getting swept up in what’s happening

The Top MUST DOs and MUST AVOIDs for a Great Senior Living Tour Experience
Each month, Grow Your Occupancy’s sales specialists call and visit dozens of senior living communities to perform mystery shops and skills assessments. They see and
