Meeting the Communication Needs of Today’s Senior Living Prospects
The way we connect with senior living prospects and their families has transformed dramatically over the last decade. While we once relied heavily on phone calls and in-person tours, selling senior living has evolved into a complex, multi-touch, multi-channel journey. For today’s sales and marketing teams in senior living, success comes down to this: adapt, […]
Year-End Marketing Events – Plan NOW for Success
The year-end holiday season is fast approaching. As families come together, many older adults and their loved ones will begin thinking seriously about senior living options. That makes the final quarter the perfect time to showcase your senior living community with engaging, strategic events. Great prospect events don’t happen overnight. They require planning, team […]
Are You on Top of Your Senior Living Prospect Messaging?
Effective messaging is a key component of communicating with your senior living prospects. It establishes you as a valuable resource, builds trust, and ultimately moves them closer to the sale. In this blog, we identify some best practices you can put to use to optimize your communication with your prospects. Best practices for prospect messaging […]
10 Things Senior Living Communities Need in Their Digital Marketing Toolkit to Remain Competitive
Modern digital marketing encompasses every aspect of your senior living community’s virtual presence. While it was enough in the past to have a website and maybe a social media page, today you need to focus your digital marketing strategy on a much broader array of activities. Here’s Grow Your Occupancy’s 10 top digital marketing activities senior living […]