
4 Tips for Leading Sales Teams to Success
Sales leadership in senior living is much more than giving out “rah-rahs” to sales directors for their successes and calling them out with “gotchas” for

The 4 Sales Management Missteps Senior Living Operators Make
Learning from our own missteps is a sign of maturity. Learning from the missteps of others and applying those lessons when working with those you

You’ve Got the Leads, Now What?
“We need more leads!” How often have we heard this from our senior living sales directors? How often have we said this ourselves? Saying it

The Sales and Marketing Tool Every Senior Living Operator Must Have
Wouldn’t it be great if your senior living company had a reference source for all things sales and marketing? A single point of truth that

The 5½ Senior Living Sales Metrics to Master
Sales people are like Olympic athletes – they train, practice, and are coached to perform at high levels. And like athletes, their performance is measured.

Senior Living Regional Directors – An Underappreciated Resource
The Regional Director of Sales and Marketing is a role that is pivotal to a senior living operator’s success; they can make a tremendous impact