In the fast-paced world of senior living sales, it’s easy to get distracted and pulled away from sales activity. Getting swept up in what’s happening in the community, mastering new technology, and trying new tactics that promise the next big breakthrough are just a few of the common distractions from selling we hear. However, […]
To keep new lead flow occupancy and NOI high, many senior living operators turn to lead aggregators like A Place for Mom or Caring.com. While convenient, this reliance on paid lead aggregators comes at a high price to the senior living communities. Can senior living communities stop using the lead aggregators they feel they can’t […]
The executive director has perhaps the greatest influence over occupancy growth in their senior living community. In our blog, “3 Reasons to Empower Executive Directors to Be Senior Living Community Sales Leaders”, we shared 3 specific reasons why executive directors should be empowered to be senior living community sales leaders: In this blog, we share […]
It’s that time of year again. Around mid-October, fear and despair come creeping in, sending shivers down the spine! It’s budget meetings season! A time when we must address the rising cost of doing business and – GASP! – rent increases! We’ve all been there. We don’t need to live in fear of raising our […]
Key Performance Indicators – KPIs. This practice of measuring performance in business has been around in one form or another for a long time. Depending on who you ask, KPIs have been around possibly as far back as the third century A.D. in China! They’ve only become mainstream for most of us in sales in […]
2022 is behind us, whew! For many of us in senior living sales, 2022 marked a symbolic turning of a corner away from the pandemic upheaval of previous years. Our community doors opened again to prospective residents, masks were mostly put away, staff returned to the workplace, and the fears that senior living communities were […]
Depending on who you ask, the U.S. is either heading into a recession or is already in one. According to a recent poll in The Wall Street Journal, economists think there is a 63% chance of a recession in 2023. If a recession in 2023 really does pan out, what might that mean for senior […]
I drive a nine-year-old car. I love my car. It’s incredibly reliable. It’s not fancy, but it gets me where I need to go. I want to drive it forever. It’s always started when I get in. Except for this week. I got into my car. It wouldn’t start. And my heart sank. I don’t […]
The doorbell rings unexpectedly. You peek out the window and see a familiar car in the driveway. It’s a surprise guest at your front door. The first thing on your mind: the house is a mess! On the way to answer the door, you frantically pick up things left lying around and throw them in […]
Sales leadership in senior living is much more than giving out “rah-rahs” to sales directors for their successes and calling them out with “gotchas” for their mistakes. Sales leadership is about ensuring the company’s sales culture and processes are in place to have a meaningful impact on the overall success of the organization. It’s also […]
Learning from our own missteps is a sign of maturity. Learning from the missteps of others and applying those lessons when working with those you manage is a key trait of a successful manager. In the senior living industry, there are some sales management missteps that are all too common. Here are the top 4, […]
“We need more leads!” How often have we heard this from our senior living sales directors? How often have we said this ourselves? Saying it is almost a reflex when the question of “why is occupancy down?” comes up. After all, new leads are the top of the sales pipeline for all sales, so more […]
