Most senior living operators ask for reviews from their residents. What so many fail to do is to ask for reviews from prospects and their families at various stages during their journey. The sales and marketing benefits of asking for reviews starting at the inquiry stages all the way through to the resident stage are […]
For senior living communities, maintaining a steady flow of high-quality leads is crucial for ensuring stable occupancy rates and achieving long-term success. However, many communities face challenges in attracting quality leads in the first place. Without a solid strategy to attract quality leads, maintaining a flow of leads that convert into residents is a challenge. […]
Winter is here, and as the snowflakes start to fall, you want your senior living community’s occupancy rates to continue to rise! This is a time that many “relax” and wait until after the holidays, after the winter. In our effort not to bother people, we fail to stay connected and prospects go “cold” (literally […]
As the holiday season twinkles on the horizon, it’s the perfect time to add some extra sparkle to your senior living community’s sales and marketing outreach efforts. Here are seven of our favorite ways to help you not only light up your occupancy rates but also bring joy and warmth to your community. Let’s unwrap […]
Once the domain of teens and young adults, social media is now widely accepted by older adults and has become a part of their regular lives. According to a 2022 Gallup poll, 69% of all US adults aged 55 and older have a Facebook account, and 60% use it daily or weekly. What’s the takeaway from […]
There are endless choices today for seniors and their families when the time comes to consider a move to a senior living community. The National Center for Assisted Living reports that around 28,900 assisted living communities are currently operating in the United States. You don’t want to get lost in that crowd! The single most […]
By guest contributor Dr. Cameron Zargar, Content Director, Experience Care Digital marketing has not only changed the business world but also the long-term care industry, though the latter has been a bit slower to adjust. “Senior living long-term care tends to lag a bit in its adoption of certain things like technology and marketing automation,” […]
