Full-Time vs. Fractional Regional Directors of Sales & Marketing: Which Model Fits Your Senior Living Organization?
Strong regional leadership is one of the most important factors in driving top line revenue and achieving and sustaining high occupancy in senior living communities. Regional Directors of Sales & Marketing (RDSMs) play a crucial role in developing strategies, mentoring sales teams, and ensuring accountability across portfolios. But not every senior living provider needs — […]
Fractional RDSMs: The Smart Way to Scale Senior Living Sales & Marketing Leadership
Operating senior living communities today is an ongoing balancing act: maintaining high occupancy, supporting executive directors and sales teams, and managing marketing initiatives all while staying lean and profitable. For many organizations, hiring a full-time regional sales and marketing leader isn’t financially feasible or operationally necessary. That’s where fractional regional leadership comes in: a modern, […]
7 Mistakes to Avoid for Higher Senior Living Regional Director Retention and Better Outcomes
Most senior living regional directors of sales and marketing (RDSMs) are promoted because of their success as community sales directors. It makes sense to promote high performing, dedicated, driven professionals, yet the rate of turnover and failure in this role remains high. Senior living sales requires a high level of skill, the ability to manage […]
Senior Living Regional Directors – An Underappreciated Resource
The Regional Director of Sales and Marketing is a role that is pivotal to a senior living operator’s success; they can make a tremendous impact on occupancy levels, the health of the community sales teams, and most importantly the revenue of the company. But the challenges senior living Regional Directors of Sales and Marketing face […]